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AEM Implementation

Successfully executing an enterprise-level Adobe Experience Manager (formerly called Adobe CQ5) implementation requires a technical team that understands the unique development challenges a custom CMS poses, and a creative team experienced in component-driven design. This integrated approach results in an Adobe Experience Manager (AEM) implementation that delivers relationship-building digital experiences for your customers, and an easy-to-use content authoring experience for your marketers.

  • An online experience that will drive profitable relationships with your customers.
  • A custom authoring interface that will allow your marketing teams to take full advantage of Adobe Experience Manager’s capabilities to create, deliver, and optimize personalized digital experiences.

With more than 10 implementations to date, including many for Adobe’s own corporate websites, Celest technical and creative teams are experts in delivering Adobe Experience Manager implementations that will maximize your investment by easing the burden on your IT departments, and empowering your marketers with the content and campaign control they need to increase sales and profitability.

Adobe Experience Manager Services:

  • Standard development
    • HTML/CSS template development
    • Components
    • Content and design dialogs
    • Custom widgets
    • Scaffolding
    • Workflows
    • Users/groups/roles
    • Custom replication design
    • Taxonomy
    • Campaigns/segmentation/newsletters
  • Large data migrations from external systems
  • Custom authentication mechanisms including SAML, LDAP, Salesforce Federated Authentication, and social media (Facebook and LinkedIn)
  • Integration with other software systems (e.g. Salesforce, Eloqua or Translations.com, etc.)
  • Custom integrated administration tools to meet the special needs of each business
  • Adobe Marketing Cloud integrations
  • AEM/CQ5 platform architecture and site structure
  • Modular cohesive designs utilizing OSGi
  • Deployment, hosting, and infrastructure maintenance
  • Ecommerce integration
  • Full breadth of creative and UI/UX services

We also provide fully customized demos that allow you to experience your existing website as an Adobe Experience Manager instance.


Integration with Adobe Marketing Cloud

When integrated with the digital marketing tools of Adobe Marketing Cloud, Adobe Experience Manager becomes a powerful platform for attracting, engaging, and converting customers all across the digital landscape.

Integrating Adobe Experience Manager with Adobe Marketing Cloud enables you to:

  • Measure, analyze, and optimize all customer interactions with Adobe SiteCatalyst.
  • Execute tests, create audience segments, and target content to continually improve relevance and yield greater conversion with Adobe Test&Target.
  • Automate and scale the delivery of dynamic content across all channels with Adobe Scene7.
  • Access a holistic view of social activity and brand engagement to optimize across paid, owned, and earned media to drive business results with Adobe Social.
  • Optimize site search to improve visitor search experiences with Adobe Search & Promote.
  • Manage digital data assets enterprise-wide to maintain the most relevant and accurate data with Adobe Audience Manager.
  • Analyze large volumes of rapidly evolving data in real time, from any source (including data warehouses and business intelligence tools) with Adobe Insight.

Keys to a Successful AEM Implementation

AEM is a powerful and flexible content management system. Successfully implementing AEM can be a challenge, and through the various AEM sites that Celest has launched, we have noted several key factors that promote a successful implementation. Here are our keys to successfully implementing AEM.



1. Clearly define your strategy

Commit a few weeks to a strategy phase to assess your current state, define requirements, mitigate risks and create the AEM reuse and implementation strategy across multiple domains.

2. Start with a pilot site

An AEM implementation is complex and carries risks. Manage risks and learn about AEM development, integration, and authoring by first implementing AEM on a pilot site, and then on a flagship site.

3. Maximize knowledge share

Bring in an outside partner for specific AEM expertise and experience. Demand visibility into the implementation process to make sure the functionality can be maintained after the partner leaves.

What do Warby Parker and Procter & Gamble have in common? They own the customer experience. Learn how you can too with Celest report
Own the Customer Experience with Direct to Consumer.”

4. Create an appropriate team structure

Combine your internal team with an experienced implementation partner. The collaboration leads to a greater likelihood of self-sufficiency for your organization following launch.

5. Change your business processes

Adapt and modernize business processes to suit the strengths of AEM. It can improve organizational efficiency and user experience. AEM implementations get expensive when you ignore business process.

6. Think creatively to satisfy business needs

Think creatively about how AEM templates and components can be built or modified to suit the needs of multiple web pages, websites and business units. It will lead to less cost overall.

7. Don’t skimp on quality

Quality Assurance(QA) is critical to success, but it is often a bottleneck. Invest in QA resources to increase delivery team throughput.

8. Enroll authors early in the process

Authors provide insights about how AEM and existing processes can be blended, modified, or created to improve publishing. Enrolling authors also helps AEM adoption after site launch.

Please Contact Us for a free consultation with one of our AEM-certified architects.